Perspective
How I actually think about this stuff.
Takes on strategy, brand, AI, and what it actually costs when businesses get marketing wrong. No tutorials. No listicles. Just a point of view.
Latest · AIHow to get your business recommended by ChatGPT and Google AIOct 182026AI search hands your customers a short list of names. What decides who makes that list, and what you can control.Read it →— Rylee
- AAIHow to get your business recommended by ChatGPT and Google AIAI search hands your customers a short list of names. What decides who makes that list, and what you can control.Rylee, Made West4 min read
- SStrategyWhat a small business marketing audit tells youA small business marketing audit should fit on a few pages and tell you where to focus first. Anything else is a drawer PDF.Rylee, Made West4 min read
- HHiringWhen to hire a marketing consultantHiring a marketing consultant is the right move for some businesses and the wrong one for others. The difference usually comes down to where you are, not how big you are.Rylee, Made West4 min read
- GGrowthWhy your website isn’t generating leadsA small business website not generating leads is almost never a traffic problem. It’s a conversion problem.Rylee, Made West4 min read
- HHiringWhat a fractional CMO actually doesMost small business owners have heard the term fractional CMO. Fewer know what it means on a Tuesday afternoon.Rylee, Made West4 min read
- SSystemsYour marketing has no systemMost small businesses don’t have marketing systems. They have a list of things they do when they remember to do them.Rylee, Made West3 min read
- HHiringHow marketing agencies charge clientsAgency pricing is built in layers. Most clients never see the structure.Rylee, Made West4 min read
- AAIAI is a tool. Not a strategy.Used well, AI compresses timelines, removes repetitive work, and surfaces patterns faster. It’s genuinely useful — and that’s exactly why it’s so easy to misuse.Rylee, Made West6 min read
- SStrategyThe strategy seat nobody’s fillingMost owner-operators I meet don’t have an execution problem. They have an empty chair — the one where marketing strategy is supposed to sit.Rylee, Made West4 min read
- BBrandLooking smaller than you areThe most expensive branding problem isn’t an ugly logo. It’s looking smaller than you actually are.Rylee, Made West4 min read
- HHiringWhy the freelancer didn’t work“We tried a freelancer, it didn’t really work out.” I hear this constantly. And the freelancer almost never deserves the blame.Rylee, Made West4 min read
- GGrowthConsistency beats campaignsThe big launch feels like progress. The quiet, consistent work is what actually builds the business. Most owner-operators have those exactly backwards.Rylee, Made West4 min read
