You lead
Do it yourself
I build the plan. You take it from there.
Best for owners or internal teams who can execute but need clarity, direction, and a system.
Includes
- Clear plan + priorities
- Templates
- Systems + SOPs
- Training
- Handoff documentation
Services
You don’t have to fit into a package
Tell me what your business needs. I’ll build the work around that.
Strategy, creative, and hands-on support, in whatever mix fits.
not sure where to start?
There is no required starting point.
For businesses that know something could work better, but aren’t sure where to focus first.
- Good for
- Something feels off, but you’re not sure where to focus.
- You get
- What’s working, what needs attention, and where I’d focus first.
- Then
- A Roadmap, a project, or enough direction to run with.
BeforeSomething feels off, but you’re not sure where to focus.
AfterA Roadmap, a project, or enough direction to run with.
how: What’s working, what needs attention, and where I’d focus first.
We start with a discovery call. I learn about your business, your goals, what you’re doing now, and what feels unclear.
Then I review the areas that matter most. That could include:
Can include
Everything it can include
More details
The discovery call decides where we look. Most Scans focus on a few of these, not all of them.
What you get
- What’s Working
- The things worth keeping.
- What Needs Attention
- Areas that could be stronger or easier to manage.
- Where I’d Focus First
- The few priorities that matter most right now.
- Recommended Next Step
- A Roadmap, a specific project, or enough direction to take it from there.
For businesses that need more than a few recommendations.
- Good for
- You need more than a few recommendations.
- You get
- A prioritized plan, down to your 30, 60, and 90-day priorities.
- Then
- Run it yourself, work through it with me, or hand me parts of it.
BeforeYou need more than a few recommendations.
AfterRun it yourself, work through it with me, or hand me parts of it.
how: A prioritized plan, down to your 30, 60, and 90-day priorities.
I look closely at your business, goals, audience, current marketing, and resources. Then I turn it into a prioritized plan.
Can include
Everything it can include
More details
The Roadmap answers
- What should we do first?
- What can wait?
- What should we stop worrying about?
- What can we handle ourselves?
- Where do we need outside help?
- Where should we spend our time and budget?
After the Roadmap
Take it and run with it yourself. Work through parts of it with me. Hire Made West for specific projects. Or talk about longer-term support.
Nothing is required after the Roadmap.
A strategy only helps if your business can use it.
- Good for
- You have plans that never quite get used.
- You get
- Calendars, templates, SOPs, and workflows your team actually keeps using.
- Then
- Marketing that runs without starting from scratch every month.
BeforeYou have plans that never quite get used.
AfterMarketing that runs without starting from scratch every month.
how: Calendars, templates, SOPs, and workflows your team actually keeps using.
I help businesses set up simpler ways to plan, organize, and run their marketing.
Can include
Everything it can include
More details
You walk away with something your team keeps using.
I design and build new websites and full redesigns.
- Good for
- Your site isn’t pulling its weight.
- You get
- Strategy and messaging first, then design, build, SEO foundations, and training.
- Then
- A site that says what you do, and one your team can update.
BeforeYour site isn’t pulling its weight.
AfterA site that says what you do, and one your team can update.
how: Strategy and messaging first, then design, build, SEO foundations, and training.
Every project starts with strategy, messaging, and structure. Design and development come after.
Can include
Everything it can include
More details
You end up with a site that tells people what you do, and one your team can update without calling me.
FAQ
Do you work on websites you didn’t build?
I can review an existing website and recommend what should change. I don’t offer general maintenance, troubleshooting, or ongoing edits on sites built by another provider.
If the site needs more than a few small changes, we can talk about a full redesign.
A good brand makes decisions easier.
- Good for
- You look a little different everywhere.
- You get
- A logo system, colors, type, guidelines, and ready-to-use templates.
- Then
- Every decision about how to look gets easier.
BeforeYou look a little different everywhere.
AfterEvery decision about how to look gets easier.
how: A logo system, colors, type, guidelines, and ready-to-use templates.
It tells you how your website should look, how your graphics should feel, what imagery fits, and how to show up the same way everywhere.
Can include
Everything it can include
You don’t need a bigger engagement to get a flyer made.
- Good for
- You know exactly what you need made.
- You get
- Flyers, ads, social graphics, sales and event pieces, presentations.
- Then
- Work that’s done well and looks like you.
BeforeYou know exactly what you need made.
AfterWork that’s done well and looks like you.
how: Flyers, ads, social graphics, sales and event pieces, presentations.
Made West offers standalone design for businesses that know what they need.
Can include
Everything it can include
Not your logo dropped onto a shirt.
- Good for
- You want more than your logo on a shirt.
- You get
- Apparel, hats, and branded goods, with production-ready artwork.
- Then
- Pieces people actually want to wear.
BeforeYou want more than your logo on a shirt.
AfterPieces people actually want to wear.
how: Apparel, hats, and branded goods, with production-ready artwork.
I design apparel and branded goods people want to wear. Pieces that look like they came from your brand, not a promo catalog.
Can include
Everything it can include
Made West works with a few ongoing clients.
- Good for
- You need someone at the table, not just checking tasks off.
- You get
- Direction, campaign planning, creative oversight, and reporting.
- Then
- Steady marketing leadership. Spots are intentionally limited.
BeforeYou need someone at the table, not just checking tasks off.
AfterSteady marketing leadership. Spots are intentionally limited.
how: Direction, campaign planning, creative oversight, and reporting.
These are businesses that need steady marketing direction, creative oversight, and someone at the leadership table.
Can include
Everything it can include
More details
This is intentionally limited.
What this can look like
You don’t need to know what it’s called. Just tell me what isn’t working, and I’ll figure out the rest.
Which sounds like you?
none of these quite fit?Let’s set up a quick call →“You’re doing a lot. None of it feels connected.”
Your website says one thing. Your social media says another. Sales materials get created as needed, and there is no real plan tying it together.
“You don’t need another person just checking tasks off a list.”
You have people who can execute, but no one is deciding what matters, what comes next, or how everything should work together.
“You just need someone good to make it.”
Sometimes there is no larger marketing problem. You need a website, a brand, a sales piece, event graphics, or merch that actually feels like your business.
You don’t need more marketing.
You need the right things working together.
Sometimes that means a brand. Sometimes it means a website. Sometimes it means figuring out why none of it is working together.
Choose the level of support you need
The work can look different depending on how involved you want me to be.
Shared
Do it with me
Side by side.
Best when you want someone helping make decisions, reviewing the work, and keeping everything moving.
Includes
- Everything in You Lead
- Strategy + working sessions
- Creative direction
- Reviews
- Ongoing guidance
I lead
Have me do it
You hire me to make it happen.
Best for projects where you want strategy, creative direction, production, and launch handled for you.
Includes
- Everything above
- Design
- Production
- Project management
- Finished, launched work
Whichever level you choose, you keep everything I make.
Based in Cave Creek. Working across the Valley.
I work with owner-led businesses in Cave Creek, Carefree, Scottsdale and North Phoenix. We can meet in person when that helps and on a call when it doesn’t. Outside Arizona? The work runs the same way, just with fewer coffees.
Tell me where you’re headed
You don’t need to know which service you need. Tell me what you’re working on, what you want to change, and where you’re stuck.
We’ll figure out the right next step from there.
Prefer email? hello@madewestaz.com (opens your email app)
Rather text? 480-516-7638 text me →